This area is about to transform millions and millons of unstructured data into understandable insight of how to make better product or services. These insight may then be used by several areas in the organisation, whether it's about churn, advertising, product optimizing, price setting etc. And of course, not to forget, in order to transform this value data into insights you will in first hand need something that collects, store and sort this data.
Data driven is good way to sum up this area. To provide shot callers with the right data in an understandable way in order for them to create more business value. This is something that several consultants have been doing out at our clients.
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